The game is very easy to use and you don’t need any extra training which is another reason for its success, making it a favourite for all age groups and people all over the world.įacebook has been most instrumental in making this game a huge success. The kind of fan base Candy Crush Saga has could only be possible with original content and it has surpassed every game on Facebook because it was free on every platform – Facebook, Andoid, IOS. Each one of us played it whenever we found a few minutes and slowly it got cemented its place in all the smart phones. Candy Crush Saga took care of that and became the new rage. Tetris and Snake retained their spots but it felt like there existed a gap connecting you on and off your phone. There have been innumerable games that have seen popularity since the dawn of smart phones, namely Angry birds, Temple Run, and we played them well. It is a variation on their browser game Candy Crush, with a fan base of 61,472,301 likes on facebook. As of March 2013, Candy Crush Saga surpassed FarmVille 2 as the most popular game on Facebook, with 46 million average monthly users. 'We have users who have been crushing candy for years,' Mastromauro said.Candy Crush Saga is a match-three puzzle video game released by the developer King on Apfor Facebook, and on Novemfor smartphones. This is what keeps people so hooked on the games King produces, the chief of which is Candy Crush and its iterations. The key part here is personalisation that extends beyond the content and can also be applied to advertising in the game.' 'We talk about the user's experience, not copy, ads or video. We learn if there are levels that are too hard, and we find the right balance,' he explained.īut King's constant testing and tweaking goes beyond the content, Arias said. These bots are trained to be increasingly good but also to mimic different user capabilities. 'We unleash thousands of bots and they start playing the game. One method King uses to ensure that each level in its game is tough enough to feel like a challenge they're mastering, but not so hard that a user might rage-quit, is by using bots, Arias told the audience. In January, King acquired data analytics firm Omniata and appointed its chief executive, Alex Arias, as King's vice-president of data products.Īrias works with King's team of more than 100 data scientists that constantly test and improve the game.

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